Welcome to the internet's car yard. Otto is an online car dealership, whose goal is to make buying and selling your car stress free with a process that is quick, transparent & fair. The logotype is a representation of the four wheels on a car, combined with winding roads into one unified concept reflecting their simplified user journey from start to finish. It was important for the logo to resonate within the automotive industry, but not pigeon hole the brand into traditional car sales stereotypes.
