1house agency were tasked with creating a limited-edition Victoria Bitter Official Origin Can for the 2023 NRL State of Origin series. The solution involved creating new label and carton designs, which hero both VB and SOO brands simultaneously. Featuring team colours from each state, the cans will be available across New South Wales and Queensland bottle shops for a limited-time only.
Art Direction and 3D Renders: Matt McKey
Design and Packaging: Tim Arnold
